Prabhas’ highly anticipated film, Adipurush, directed by Om Raut, has encountered a rocky road at the box office. With a hefty production budget, this magnum opus has been touted as one of the most expensive projects in the history of Indian cinema. However, despite a promising start, the film’s performance falls short of expectations, putting its financial success at risk. Let’s delve into the details.
Underwhelming Response And Uproar: Reasons Behind The Downfall
Adipurush has been marred by a series of controversies and criticisms. From lackluster visual effects to objectionable dialogues and a perceived over-modernization of the revered epic Ramayana, the film has faced backlash from audiences. As a result, it has struggled to sustain its momentum at the ticket windows, experiencing a significant decline in collections.
Breakeven Blues: A Daunting Target Out Of Reach
According to industry reports, Adipurush needs to achieve a staggering gross collection of 600 crores to break even. However, considering the film’s current trajectory, it is projected to conclude its theatrical run with earnings just above 400 crores. With a worldwide gross collection of 348.90 crores after six days, the film is still 251.10 crores away from reaching the breakeven mark. The challenges are even more significant when considering the combined breakeven target of 320 crores for all languages in India.
Audience Verdict: The Downfall Continues
The negative word of mouth surrounding Adipurush has had a profound impact on its performance. Dialogue writer Manoj Muntashir has acknowledged the backlash and promised revisions to some dialogues. However, distributor-exhibitor Akshay Rathi revealed a significant 65 percent drop in business at the ticket window. He emphasized the importance of respecting the audience’s verdict, as their opinions ultimately shape the success or failure of a film.
Backlash And Controversy: A Widespread Impact
Not only has Adipurush received criticism from actors associated with iconic renditions of Ramayana and Mahabharata, but the All Indian Cine Workers Association (AICWA) has also expressed its disapproval by demanding a ban on the film. The AICWA went as far as calling it a “complete disaster of our faith in Shri Ram and Ramayan.”
All India Cine Workers Association write to Prime Minister Narendra Modi to “stop screening the movie and immediately order a ban of #Adipurush screening in the theatres and OTT platforms in the future. #BanAdipurush #OMRaut #ManojMuntashir #AdipurushDisaster @VikramMastal pic.twitter.com/HhN7QqXcIc
— Praneet Samaiya (@praneetsamaiya) June 20, 2023
In conclusion, Adipurush faces an uphill battle to achieve commercial success. Despite its star-studded cast and high production value, the film’s underwhelming performance and the negative word of mouth have hindered its box office prospects. Only time will tell if Adipurush can recover from these setbacks and leave a lasting impression on audiences.
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